Factory Outlet

Campaign

By Angel Saft

The Project

The commercial of ‘Factory Outlet’ directed by Sherif Francis for the Global Wellness Day wants to show how important is to wear the right shoes for every occasion. Different women are trying to balance on a treadmill with high heels. All this struggle drives them to change their shoes for something athletic and they are now ready for a long comfortable run.

Factory Outlet

Created, Directed & Filmed by Sheriff Francis

Agency : www.solidhavas.gr

Angel Saft

Art Director

I live in Athens. I like to make Films. I am inspired by images that emerge in my mind, which I consider reflections of my aesthetic. I am not sure where they come from, but I intend to find out soon. During this voyage I find myself doing Music Videos, Short films and anything that is surrounded by art, film and picture in general.